Two of the Many Faces of Marketing
A major share of a company's profit is a result of rigorous marketing through various mediums. In this era of e-business and e-commerce, special focus is on internet and digital marketing. People get confused many times with these two concepts and think that both are the same. Well, these two are different entities and that the former one is a subset of the later. This means that basically, internet marketing is one of the parts of digital marketing. From studies of 2013, it is seen that marketing contributes to 10% of the overall profit of a company and digital marketing contributes 1/4th of the total 10%. Thus, this is proving as an emerging field and a vital entity to focus on.
Digital Marketing:
- Internet Marketing
- Digital Advertising
- TV, SMS, Billboards, Radio
Thus, we come to know that digital marketing is more of a broad term and it utilizes all the available channels and medium of communication, i.e, the digital medium. This is indeed revolutionizing the field of marketing, as the advertisements are now also given on Facebook and through PPC campaigns, along with newspapers. For that matter, even the newspapers have gone electronic! There are services even to manage your PPC (Pay Per Click) Campaigns, as the more clicks you receive, increases your website’s popularity and also the income. Thus, advertising and marketing are vital components of any organization. This helps better promotion of a product as there are various websites, social media, SEO services, Radio, etc. promote just as the illuminating wild forest fire. It has now become easier to the destined customers with extreme ease.
Internet Marketing
- Email marketing
- Search marketing
- Banner marketing
- Mobile marketing
- Website marketing
- Content marketing
We can see that internet marketing, being a part of it, includes major terms of digital marketing. Out of the above types, the two major ones are Search marketing and the website. Search marketing includes the SEO (Search Engine Optimization) and PSA (Paid Search Advertising). In the former case, the marketing is done to bring the website among the top 10 searches and the later one is paying for posting the advertisements, such as on social media, other websites, etc. The other major role is played by mobile marketing. This includes engaging and attracting the crowd through mobile phones via SMSs and other social apps. Around 30% of the website business comes from mobile marketing and yes, this is a fact. Banners can be found everywhere from websites to digital banners at public places. These banners are in the form of animations, text, etc.
There are million people, who spend millions of seconds on social networking sites such as Facebook, Twitter, etc. Pinterest, Google, are also included. People have no time to buy a newspaper and hence, prefer the subscription of e-newspaper. Thus, in this era, where the world moves at the speed of the light, it is essential to device robust marketing strategies, in order to be number one among the equals.